Culture, Creativity and Tourism

Cultural and creative enterprises generate about 6% of the Italian wealth (over EUR 90 billion), enriching a production sector that is worth more than EUR 250 billion, with tourism being its main beneficiary, and employing more than 1.5 million people.

The activities of cultural and creative enterprises are based on the systematization of cultural, creative and knowledge-intensive resources, potentially able to generate growth and economic development: the main purpose of these enterprises is to produce, reproduce, promote, distribute and market goods, services and activities with a cultural, artistic and traditional content.

Area Science Park contributes to the socio-economic and socio-cultural development of all industries, with a number of different activities, including the conversion of ideas into economic results, business acceleration and support to innovation in traditional companies.

Given the relevance of this industry, Area Science Park decided to apply its innovation methodologies to cultural and creative enterprises as well.

We promote new investments, identify development and innovation opportunities, foster collaboration in the world of research, business and culture, and experiment on the job specific best practices, tools and methodologies to steer businesses towards a national and international dimension.

We are especially committed to:

  • enhancing ideas and facilitating the growth of startups
  • accelerating the growth of existing companies
  • promoting the development of the ecosystem through the cooperation among traditional and cultural/creative enterprises

Our aim is the creation of an ecosystem of innovation in which Public Administrations, research centers, enterprises, associations and self-employed professionals can work in synergy, benefiting from the value created by the cooperation among traditional economic systems and cultural and creative systems.